Wokka Saki being served at Sanctuary Hotel Grand Opening

Sanctuary Hotel Rooftop Deck

Wokka Saki at Beach Ball Festival 2005


L to R: Jim Brown, Peter Loftin, Tommy Pooch and Jeremy Shockey at Metro Tuesdays at The Astor

Patrons enjoying their complimentary Wokka Saki at the Grand Opening of Nocturnal Night Club

22nd June 2005

PRESS RELEASE:

WOKKA’S GOIN’ ON? …. WOKKA SAKi listed in 960 venues in Florida within 4 weeks.

WOKKA SAKi (http://www.wokkasaki.com), the first ever vodka sake brand, has successfully launched across Florida.

Since its launch in April, WOKKA SAKi has been hot on the menus and lips of patrons, top nightspots, and restaurants. Close to 1,000 venues have snatched up the brand, making it one hot commodity in the Florida market.

Steve Power, President Southern Wine & Spirits Florida, distributor of WOKKA SAKi stated ‘ We have great distribution of the brand in the right accounts, the brand has great potential and there is strong consumer and trade interest’

Ben Pundole Bar Manager, of The Shore Club, South Beach says of WOKKA SAKi,
’The perfect fusion between sake and a spirit. Versatile, interesting, and thoroughly enjoyable’

Roy Kelin, Manager of The Delano Hotel South Beach commented ‘ WOKKA SAKi is very unique in that it is elegant, urbane, and stylish all at one time … just like our guests’.

Florida update April / May:

South Beach tastemakers got a sneak preview of WOKKA SAKi at the Grand Opening of Sanctuary Hotel where WOKKA SAKI was the exclusive liquor sponsor. Keith Menin, owner of Sanctuary Hotel said, “WOKKA SAKi is a niche brand that has quickly gathered a cult-like following at our hotel’s bar”.

Later that weekend, industry professionals along with both national and local celebrities such as, Sean “Puffy” Combs, mega-producer Timbaland, Playmate Victoria Silvstedt, NFL Pro-Bowlers Jeremy Shockey and Jason Taylor, as well as Commissioner Simon Cruz, all received their fair share of WOKKA SAKi samplings at the First Annual Beach Ball Festival® where WOKKA SAKi was well received by all.

WOKKA SAKi continued its momentum a week later with a bar campaign codenamed ‘Operation Kimono’ where only a select number of stylish venues were privileged to be hand presented with a bottle of the unique brand in a unique way, and 100 party goers in each venue were able to sample the signature cocktail 'The Shy Eskimo' (WOKKA SAKi, cranberry, and soda.)

Places such as China Grill and Sushi Samba have created their own WOKKA SAKi Cocktails. China Grill’s featured cocktail entitled the “Wokka Cosmo”, is a mix of Fresh Lime Juice, Triple Sec, Cranberry Juice, and WOKKA SAKi, while Sushi Samba’s “Wokka Mango-tini” continues to be a hot seller. Joel Spalding, China Grill’s GM says, “WOKKA SAKi is a unique fusion of vodka and sake, making it a great compliment to our Asian inspired menu”.

Since the launch, WOKKA SAKi has been the featured liquor at TAI Entertainment’s (www.taient.com) weekly parties and special events and was the featured brand at successful parties such as Touch Restaurants 5 Year Anniversary Party and at the long awaited Grand Opening of Nocturnal Nightclub in downtown Miami, and has been served to the likes of Jim Brown, Jamie Foxx, Colin Farrell, Sofia Vergara, Mario Winans, Jon Bon Jovi, and Jared Leto. Eddie Smith, Marketing Manager for Nocturnal says that, “WOKKA SAKi has such a great taste versatility it gives it ease in mixing with anything”.

WOKKA SAKi in the USA is imported by Pasternak Wine Imports (http://www.pasternakwine.com) and is distributed in Florida by Southern Wine & Spirits (http://www.southernwine.com).

EDITORIAL NOTE:

What is WOKKA SAKi ?:

WOKKA SAKi is a blend of micro distilled grain vodka, fine Japanese saké, and a subtle essence of Asian fruit. East meets west, saké meets vodka, WOKKA SAKi represent's the fusion of two noble cultures, inspired by the awesome beauty of 'Snow Monsters' found around Japan's Asahi mountains between January and March.

What makes WOKKA SAKi so special ?:

'It's all in the blend ..... a rare process of three step micro distillation in a single 400 litre stainless steel pot still known as 'Tom Thumb', ensures the grain vodka in WOKKA SAKi is exceptionally smooth. Fine imported Japanese saké is then carefully blended with the vodka and a subtle fusion of Asian fruit is added that harnesses the character of WOKKA SAKi and gives it its distinctive flavour.This labour intensive process of single batch distillation and manual blending is reserved for only the finest and most expensive spirits.

Award Winning:

WOKKA SAKi has excelled at the San Francisco International Spirits competition for three consecutive years, having been awarded Double Gold in 2003, Gold in 2004, and now Double Gold in 2005. This represents an unrivalled run of results in this prestigious competition. In addition WOKKA SAKi has been rated 96/100 in a taste test by Paul Pacult ( aka 'The Spirits Guru USA'), his highest categorical rating.

Inspired by 'Snow Monsters':

Each year between January and March, powerful winds from the Siberian plains whip the surface of the Sea of Japan, becoming heavy with freezing vapour before hitting the Japanese coast and rising high over the Asahi mountains. Standing in their path, giant conifers on the slopes of Mount Zao become coated with layer upon layer of snow and ice, until eventually their shapes are obscured and distorted. These petrified giants seem to stalk the valleys and are known as 'snow monsters' or 'Juhyo'. Their awesome beauty is celebrated at Mount Zao's annual Snow Monster festival.

WOKKA SAKi is a brand owned by Extreme Spirits Ltd. For further information please contact:

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